Privacy Policy

Last modified: May 8, 2019
This privacy policy covers the GoRx website (GoRx.Org).


We understand that your personal medical information is sensitive, and also that privacy policies and legalese can be scary, so we want to thank you for (1) trusting GoRx with the limited personal medical information that we receive from you (more on that below) and (2) taking the time to read this privacy policy. We’ll try to keep it simple!

If you are still confused by the privacy policy after reading this, please email us at info@GoRx.com.

For those of you who don’t like to read long privacy policies, here’s a quick summary:

1. GoRx does not sell your personal medical data.
2. No, really. GoRx does not sell your personal medical data. In other words, GoRx does not sell information regarding your drug prescriptions and medical conditions that are linked to your name, contact information and other personal data you provide us.
3. In limited cases, GoRx uses personal medical data that is linked to your name and contact information. We use this data to fulfill services that you request from us (such as sending you a discount card, etc), and to reach out to you about prescription savings opportunities.
4. When we talk about medical data, what we typically mean is the name, dosage, form, and quantity of a prescription you’ve filled through us. We don’t have access to the rest of your medical history unless you provide it to us.

Information Collected by GoRx (and How We Use It)

Most of the medical data that GoRx collects from you is not linked to your name or contact information.
There are a few circumstances where we collect medical data from you that links to your name or contact information. These include:
If you tell us which Medicare plan you are on, that information can be linked to you so that you do not have to re-enter your Medicare plan information every time you do a price search.

Information You Provide To Us On The Site

Generally, GoRx does not collect the name and contact information of visitors to the Site. However, if you register to receive certain services, you will need to provide us with some personal information so that we can provide these services. By providing your personal information, you agree to let us use such personal information in order to fulfill your requested service and to reach out to you about prescription savings opportunities. Here are some examples where you might provide us with your personal information that could be linked to your medical information:

  • In order to register for an account where you can keep track of your prescriptions, you will need to provide us with some personal information.
  • In order to receive price alerts on a set of prescription drugs, sign up to receive a coupon, and/or e-mail or text a coupon to yourself, you will need to provide us your email address or phone number where we can text you. We will use the provided information to reach out to you about prescription savings opportunities.
  • When you participate in GoRx's Instant Savings program, we collect your personal and prescription information and use it in order to complete the requested transfer and/or application of the GoRx coupon and to solicit your feedback on the program.
  • If you request a discount card, you must give us your name and mailing address. We will use your provided information to send a discount card and reach out to you about prescription savings opportunities.

Information You Provide to Marketing Partners

Sometimes, GoRx works with third parties that conduct marketing campaigns where you can opt into receiving materials and where you agree to provide us with your name, contact information and, in cases where you choose to provide it, your medical information. We use this information to fulfill your request for GoRx materials and as specified by these marketing campaigns. If you receive materials you don’t want from us, please email info@GoRx.org and we’ll remove your contact info from our marketing lists.

Information You Provide to Your Health Care Professionals

Some health care professionals who use GoRx may text or email you a coupon with your permission. In order to receive the coupon from your health care professional, you must provide your phone number or email address. By providing your health care professional with your phone number or email address, you are requesting to be contacted with prescription-related information, and you acknowledge that there may be some risk that the message could be read by a third party. We use this information to assist in sending you the coupon and to provide you with prescription savings opportunities.

Information You Provide in Communications With Us

When you contact us by email or other communications, you may provide us with your name, contact information and, if you choose to provide it, your medical information. We use this information to respond to your communications and to try and fulfill any customer service requests.

Cookies

If you sign up for a GoRx account, information collected by cookies can be associated with your GoRx account information. Read more about what information is collected by cookies below. We use this information to provide you with better, faster service, particularly for recurring visits.

There are other places where GoRx collects data that does not include your name and contact information, including the following. We, like many other sites on the internet, collect this data in order to provide you with better, faster service, particularly for recurring visits.

Log Information

When you access GoRx Services, our servers automatically record certain information. These logs include information such as the date and time you access our site, the browser you are using, and other common browser information. We will use this log information to help diagnose problems with our server and to administer our Site. Your log information also may be used to gather broad demographic information.

Location Data

When you are using GoRx with a browser or mobile device, you can enter a location or give GoRx permission to access to your location. GoRx collects and stores that information.

Cookies

We use cookies to collect, store and sometimes track information for statistical purposes to improve the services we provide. If you are a registered user, we will use a cookie to save your settings and to provide customizable and personalized services. We also use cookies that let us know your location, the drug information visited while on our Site and the third party websites you visited before accessing our Site (“referrer information”). If you are a registered user, the foregoing information is associated with your GoRx account information. We retain the information we receive from the cookies we place on your computer for thirty days. These cookies do not enable third parties to access any of your personally identifiable information. You should know that if you visit other websites, you may be required to accept third-party cookies. We do not control the use of any cookies that are deposited on your computer when you visit third-party websites, and we expressly disclaim responsibility for information collected through them.

Remarketing

We use remarketing with Google and Facebook, and other remarketing providers to advertise online and offline. We may place cookies, tags, pixels, SDKs and other tracking technology on your computer or other devices, or otherwise collect and provide your personal information to assist Google, Facebook, other third parties, or GoRx to feed advertisements or to send direct mail campaigns to you based on your past visits to GoRx and other websites; and we may also allow other third parties, including Google, to do so as well.

Advertising on GoRx

We use third-party advertising companies to serve ads when you visit GoRx. These companies may use information (not including your name, address email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. GoRx adheres to Digital Advertising Alliance principles. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

Demographics and Interest Information

The GoRx website has implemented Google Analytics Demographics and Interest reporting. This tool enables us to view demographic and other information aggregated from the overall population of the visitors to our site.

Information Received From Pharmacy Benefit Managers

Most prescriptions purchased in the United States, including prescriptions filled through the use of discount coupons, loyalty cards or insurance co-pays, result in the pharmacy reporting patient data back to the company that provides the benefit. When you use a coupon provided by GoRx, we receive information about the transaction from the corresponding Pharmacy Benefit Manager.

The data GoRx uses for our ordinary business operations is de-identified. In other words, information such as your name, address, and date of birth are not viewable in these files. GoRx may use data received from Pharmacy Benefit Managers to improve services and business operations, including for analysis (for instance, to make sure the pricing displayed on the Site matches the price users get at the pharmacy). GoRx may share (but not sell) such aggregated, de-identified data with partners in a variety of ways, for instance by providing reports breaking down usage by geography. When we provide this information, we take legal and technical measures to ensure that the data does not identify you and cannot be associated back to you.

When do we share information from a third party that can identify you?

GoRx rarely shares information with a third party that associates you personally with your specific medical information. When we do disclose your personal information in conjunction with your specific medical information, GoRx ensures that these third parties are bound to comply with federal standards as to how to treat medical data that is linked with your name, contact information and other personal identifiers. Here are some examples of when we do share your personal contact information.
We will share your name and address with others if you request a discount card to be mailed to the address you provided, and that information will only be shared with the third parties we use to fulfill discount card requests.

We will share the personal information you give us when you participate in GoRx's Instant Savings program in order to complete the requested transfer and/or application of the GoRx program.
We may share your name and contact information, and other information you provide us about your coupon use and pharmacy experience, to help fulfill a customer service request that you send us. For instance, in some cases, we might need to use your personal information in reaching out to a pharmacy to figure out why a coupon was not accepted.
We may disclose information you provide if required to do so by law or if we have a good faith belief that disclosure is necessary to (1) comply with the law or with legal process served on us; (2) protect and defend our rights or property; or (3) act in an emergency to protect someone's safety. GoRx may transfer its user database, including personal information contained therein, to a third party who acquires all or substantially all of the assets or stock of GoRx whether by merger, acquisition, reorganization or otherwise.

GoRx may transfer its user database, including personal information contained therein, to a third party who acquires all or substantially all of the assets or stock of GoRx whether by merger, acquisition, reorganization or otherwise.

What else should you know about your privacy?

Security

We work hard to protect GoRx and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. We maintain industry standard security measures to protect sensitive data. If you register to establish an account or to receive price alerts, your password is encrypted. Although we will exercise reasonable care in providing secure transmission of information between your computer and our servers, we cannot ensure or warrant the security of any information transmitted to us over the Internet and we accept no liability for any unintentional disclosure.

Links to Other Sites

Our Site contains hyperlinks and pointers to Internet sites maintained by third parties and uses some services by third parties. We do not control, operate or endorse in any respect information, products or services provided by such third parties. Many third parties have their own privacy policies that differ from ours. This privacy policy only covers our Site and does not cover any other third parties. While we make every effort to keep your information secure, we do not control the policies of other parties.

Do Not Track Requests

At this time we do not respond to browser "Do Not Track" signals.

European Union Visitors

The GoRx Services are intended for use only by residents of the United States.

Changes to this Privacy Policy

We may make changes to our privacy policy from time to time. When we do so, we will post the revised privacy policy on our Site. Please check the revision date at the top of this page to determine if the policy has been modified since you last reviewed it.

Contacting GoRx

We would like to receive your comments and questions about this Privacy Policy and any other matter you have regarding our Site. Please address comments or questions to us via phone by calling 516-435-8164. We are available Monday to Friday 9am to 6pm EST.

Madison Ave Holdings, LLC.

1981 Marcus Ave.
Suite 225
New Hyde Park, NY 11042
USA

Acceptance of Privacy Policy

Your use of our Site, including any dispute concerning privacy, is subject to this Privacy Policy and the Terms of Use posted on our Site. BY USING OUR SITE, YOU ARE ACCEPTING THE PRACTICES SET OUT IN THIS PRIVACY POLICY AND TERMS OF USE.

To Opt-Out Of Future Communications

If you do not want to receive further communication from GoRx, please email info@gorx.org